Welcome to
SHINKA LABS
Shinka Labs provides business support services for international IT organizations entering the Japanese market. Japan is a notoriously difficult region to conduct business activities, and we pride ourselves on getting our clients the right tools for unparalleled success.
Our experience includes managing HR and local operations for Swedish gaming companies, implementing digital marketing strategy for British Life Science researchers, and developing custom e-commerce platforms for Norwegian consumer electronics manufacturers.
Digital Marketing
You might have a great product, but that’s far from a guarantee that Japan will pick up on it. Work with us to develop market entry plans, sales funnels, user profiles, and more to make sure you hit your mark.
Paid Search
Initial market testing of your brand, services, and products is essential for understanding which ad platforms will provide the highest ROI for your business globally. Initial outreach and awareness campaigns can help to identify areas of opportunity and begin growing your company: cross-platform.
Audiences can be built, curated, and integrated into remarketing campaigns across hundreds of different devices on a variety of different ad platforms in markets all over the world.
Organic
Search Engine Optimization (SEO) is the process of increasing the quality & quantity of website traffic by broadening the visibility of web content. When designing a web property, many creators and businesses overlook the countless SEO checkpoints required to bring their content to the top of the Search Engine Results Page (SERP).
Savvy small businesses stay informed regarding content marketing techniques and consumption trends. Otherwise, they risk becoming overshadowed and left behind by their competition.
Software Development
Shinka Labs started as a mobile game market entry consultancy, but quickly saw the value in providing services to a wider range of IT clients. Since then, we have added members to our software development team from AAA Japanese game studios and seasoned software engineers.
Don’t be that company with a great idea, bloated sales, and oh so little in the way of actual product. If you need help on the backend, we’ve got all sorts of fun toys we’d just love to play with. Whether you are building a product from scratch, or need advanced features and integrations, we’ve got you covered.
Business Intelligence Platforms
Shinka Labs develops bespoke business intelligence software for your product or service to uncover opportunities and threats. With our development toolset, you will understand how to better compete, where to best allocate resources, and how to plan for growth in phases. We give your company the competitive edge it needs to excel in the Japanese market.
App & Game Development
Our team has a multi-disciplinary background which lets us dive deep into building anything from mobile games to AR (Augmented Reality) utility apps. Utilizing technology stacks such as C# & Unity and Dart & Flutter, we have the resources to build your business’ next big game project or cross-platform app.
Advanced Analytics
Shinka Labs pulls from multiple data sources to build predictive analytical models to generate key strategic business insights. Our iterative approach all but guarantees a higher ROI than more traditional ones.
Over the years, we have developed a portfolio of proprietary software which uncovers deeper insights, generates actionable intelligence, and ultimately produces the best path forward for your business.
It also helps that working with our suite of tools and tricks of the trade makes you look pretty cool.
Total Addressable Market
Before entry, smart companies know market share potential for their product, how much can they can practically make and at what cost. Using localized data sources and in-house methodology, Shinka Labs calculates the total size of the addressable Japanese market for your product prior to launch. Don’t waste time on expensive endeavors without understanding your chances for success.
Net Endorsement
Net Endorsement can be thought of as “net noise” from the market, and each company creates a particular amount of it. Quantifying your company’s Net Endorsement and comparing it to your competitors is key to understanding where you stand in the market. With this, we work with you to identify and capture pursue short-term wins, and develop long-term strategies to effortlessly win market share.
AI Consulting
Tailored Chatbot Development
We specialize in creating customized chatbot solutions for optimal operation in Japanese markets. Our expertise in ChatGPT's natural language understanding enables us to design chatbots for customer support, sales, and internal communication that offer personalized interactions, enhancing customer satisfaction and promoting team collaboration.
AI-Enhanced Content Creation
We provide an exclusive content generation service that leverages cutting-edge AI technology, including GPT-based models, for crafting engaging marketing materials, insightful blog posts, compelling social media content, and more. This service empowers businesses to effectively establish and maintain their presence in the Japanese market.
In-Depth Sentiment Analysis
We analyze user feedback, social media engagement, and other textual data to obtain valuable insights into customer sentiment. Utilizing large language models’ comprehension capabilities, we deliver comprehensive reports that cover customer satisfaction, brand perception, and opportunities for improvement, ensuring continued success for companies in Japan.
AI-Driven Business Intelligence Solutions
Our AI consultancy assists companies in uncovering actionable insights from their data by developing custom AI models based on ChatGPT. These models enable businesses to make data-driven decisions, identify trends, and predict future outcomes, ultimately fostering a competitive edge within their respective industries in Japan.